Global Marketing
(Sprache: Englisch)
This new edition focuses on the recent changes in the world, including the global financial crisis.
Leider schon ausverkauft
versandkostenfrei
Buch
77.00 €
38 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Global Marketing “
This new edition focuses on the recent changes in the world, including the global financial crisis.
Inhaltsverzeichnis zu „Global Marketing “
Chapter 1: Introduction to Global Marketing Chapter 2: The Global Economic Environment Chapter 3: Regional Market Characteristics and Preferential Trade Agreements Chapter 4: Social and Cultural Environments Chapter 5: The Political, Legal, and Regulatory Environments Chapter 6: Global Information Systems and Market Research Chapter 7: Segmentation, Targeting, and Positioning Chapter 8: Importing, Exporting, and Sourcing Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances Chapter 10: Brand and Product Decisions In Global Marketing Chapter 11: Pricing Decisions Chapter 12: Global Marketing Channels and Physical Distribution Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication Chapter 15: Digital Revolution Chapter 16: Strategic Elements of Competitive Advantage Chapter 17: Leadership, Organization, and Corporate Social Responsibility
Bibliographische Angaben
- Autoren: Warren J. Keegan , Mark C. Green
- 2012, 7th ed., 621 Seiten, mit farbigen Abbildungen, Maße: 21,6 x 27,3 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 0273766716
- ISBN-13: 9780273766711
Sprache:
Englisch
Kommentar zu "Global Marketing"
0 Gebrauchte Artikel zu „Global Marketing“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Global Marketing".
Kommentar verfassen