Global Media Giants
(Sprache: Englisch)
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only...
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Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
Klappentext zu „Global Media Giants “
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
Inhaltsverzeichnis zu „Global Media Giants “
Introduction. Part I. Global Giants. 1. The Walt Disney Company. 2. National Amusements Incorporated. 3. Time Warner. 4. Comcast Corporation. 5. News Corporation. Part II: Regional & Geolinguistical Giants. 6. Televisa. 7. América Móvil. 8. The Bertelsmann Group. 9. Vivendi. 10. Mediaset S.p.A. (Gruppo Mediaset). 11. Telefónica. 12. Grupo Prisa. 13. TV Globo & The Globo Group. 14. Sony Corporation. Part III: Regional Overviews. 15. South America. 16. The Middle East. 17. Sub-Saharan Africa. 18. Eastern Europe. 19. South Asia. 20. East Asia & China. 21. Australian and New Zealand Media Corporations. Part IV: Internet Giants. 22. Apple, Inc. 23. The Microsoft Corporation. 24. Google, Inc. 25. Amazon.com. 26. Facebook. Part V: Global Ratings & Advertising Giants. 27. The Nielsen Company 28. Interpublic Group of Companies. Conclusion: Reflections on Media Power.
Bibliographische Angaben
- 2016, 510 Seiten, Maße: 25,4 cm, Kartoniert (TB), Englisch
- Herausgegeben:Birkinbine, Benjamin; Gomez, Rodrigo; Wasko, Janet
- Verlag: Taylor & Francis
- ISBN-10: 1138927716
- ISBN-13: 9781138927711
Sprache:
Englisch
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