Green Marketing Efforts on Behaviour of the Consumer : A Study
Special reference to FMCG companies
(Sprache: Englisch)
This book beautifies the concept of Green Marketing & its impact on Consumers. It basically tries to project the perception of consumers towards Green FMCG products. It also highlights several corporate spoor which embellishes this concept of green or...
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This book beautifies the concept of Green Marketing & its impact on Consumers. It basically tries to project the perception of consumers towards Green FMCG products. It also highlights several corporate spoor which embellishes this concept of green or eco-friendly approach. These enterprises not only give a hand to counter the climatic intricacy but also create a distinct image in society.This book also spotlight on impact of Green Marketing on the brand & product image of a company. It also describes various factors which influence consumers in taking a Green Purchase Decision. This study is an attempt to create a green lifestyle by changing the behavior of the customer & society at a large.
Autoren-Porträt von Akankshya Patnaik
Patnaik, AkankshyaDr. Akankshya Patnaik is currently serving as an Assistant Professor in National Institute of Science & Technology. She has qualified UGC NET & awarded Ph.D from Berhampur University. Her recently published book "Green Business, Women Empowerment and Skill Development" made a mark in the intellectual circle. She is creative and vibrant.
Bibliographische Angaben
- Autor: Akankshya Patnaik
- 2018, 228 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 613987761X
- ISBN-13: 9786139877614
Sprache:
Englisch
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