Green Marketing
A Case Study of the Sub-Industry in Turkey
(Sprache: Englisch)
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Inhaltsverzeichnis zu „Green Marketing “
1. Sustainable Green Marketing 2. Green Marketing Mix 3. Green Consumers and Marketing 4. The Turkish Automotive Sub-Industry 5. A Case From Turkey: SA-BA
Autoren-Porträt von A. Kirgiz
Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages, and went on to pursue her MA in Advertising, giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences, she has written many articles and books in this field. her interests include Marketing, Brand Management, Integrated Marketing Communications and Business Administration.
Bibliographische Angaben
- Autor: A. Kirgiz
- 2015, 1st ed. 2016., 153 Seiten, Maße: 21,6 cm, Gebunden, Englisch
- Verlag: Springer Palgrave Macmillan
- ISBN-10: 1137535873
- ISBN-13: 9781137535870
Sprache:
Englisch
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