Green to Gold
How Smart Companies Use Environmental Strategy to Innovate, Create Value, And Build Competitive Advantage. Winner of the Wirtschaftsbuchpreis Financial Times Deutschland 2007
(Sprache: Englisch)
Based on the authors rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business strategies.
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Based on the authors rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business strategies.
Autoren-Porträt von Daniel C. Esty, Andrew S. Winston
Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale's Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom. He lives in New York City.
Bibliographische Angaben
- Autoren: Daniel C. Esty , Andrew S. Winston
- 2006, 224 Seiten, mit Abbildungen, Maße: 16,4 x 23,7 cm, Gebunden, Englisch
- Verlag: Yale University Press
- ISBN-10: 0300119976
- ISBN-13: 9780300119978
Sprache:
Englisch
Rezension zu „Green to Gold “
""Green to Gold" is a must-read for the twenty-first century CEO. Esty and Winston provide convincing examples of how companies out-compete their peers by tackling sustainability head on, engaging stakeholders, developing NGO partnerships, and folding environmental stewardship into their corporate culture."--Tensie Whelan, Executive Director, Rainforest Alliance--Tensie Whelan
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