Grouped
How Small Groups of Friends are the Key to Influence on the Social Web
(Sprache: Englisch)
The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. As we traverse across the web, we'll know which of our...
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The web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. As we traverse across the web, we'll know which of our friends prefer different brands, and this information will be surfaced to us at the most opportune moments - when we're deciding what to buy.In order to be successful in this new social web, businesses will need to understand how people are influenced by their social network. How the people closest to them influence them the most, and how it's more important to focus on small connected groups of friends rather than looking for overly influential individuals.
This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks.
Autoren-Porträt von Paul Adams
Paul Adams is widely recognized as one of the leading thinkers on the social web. He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. Prior to Facebook, Paul led Google's social research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile. He has worked in the user experience field for the last 11 years, as a product designer with Dyson, a consultant for clients including Vodafone, the BBC, and the Guardian, and as a researcher in the fields of social behavior and technology across Europe, the U.S., and Asia. For more information on Paul's work, visit his site ThinkOutsideIn.com
Bibliographische Angaben
- Autor: Paul Adams
- 2011, 168 Seiten, mit Abbildungen, Maße: 13,2 x 20,1 cm, Kartoniert (TB), Englisch
- Verlag: New Riders
- ISBN-10: 0321804112
- ISBN-13: 9780321804112
Sprache:
Englisch
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