Hidden in Plain Sight
How to Find and Execute Your Company's Next Big Growth Strategy
(Sprache: Englisch)
Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver products that are extremely relevant in certain customer contexts.
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Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver products that are extremely relevant in certain customer contexts.
Klappentext zu „Hidden in Plain Sight “
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library.This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy.
Autoren-Porträt von Erich Joachimsthaler
Erich Joachimsthaler is the Founder and Chief Executive Officer of Vivaldi Partners, a strategy and marketing consulting company.
Bibliographische Angaben
- Autor: Erich Joachimsthaler
- 2007, 253 Seiten, Maße: 16,5 x 23,8 cm, Gebunden, Englisch
- Verlag: Harvard Business School Press
- ISBN-10: 1422101657
- ISBN-13: 9781422101650
Sprache:
Englisch
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