How Customers Think
Essential Insights Into the Mind of the Market
(Sprache: Englisch)
Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.
Leider schon ausverkauft
versandkostenfrei
Buch (Gebunden)
24.75 €
12 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „How Customers Think “
Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.
Klappentext zu „How Customers Think “
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.
Bibliographische Angaben
- Autor: Gerald Zaltman
- 2003, 352 Seiten, mit Abbildungen, Maße: 16,6 x 24,8 cm, Gebunden, Englisch
- Verlag: Harvard Business School Press
- ISBN-10: 1578518261
- ISBN-13: 9781578518265
Sprache:
Englisch
Kommentar zu "How Customers Think"
0 Gebrauchte Artikel zu „How Customers Think“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "How Customers Think".
Kommentar verfassen