How to Measure Anything

'How to Measure Anything: Finding the Value of Intangibles in Business': From market research to information technology to financial reporting, 'How to Measure Anything' reveals the power of measurement to our understanding of business and the world at large. This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered 'immeasurable', including customer satisfaction, organizational flexibility, technology risk, and technology ROI. With examples ranging from how a marine biologist measures the population of fish in a large lake to how the United States Marine Corps found out what really matters in forecasting fuel requirements for the battlefield, you will discover a 'universal approach' to measuring 'intangibles', along with some interesting methods for particular problems. Here, you will learn about: The Illusion of Intangibles: Why Immeasurables Aren't Calibrated Estimates: How Much Do You Know Now? Measuring Risk: Introduction to the Monte Carlo Sampling Reality: How Observing Some Things Tells Us about All Unconventional Measurement Instru-ments such as the internet, human judges, prediction markets, and more Measuring the Value of Information: What's It Worth to Measure? Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods. Direct and easy-to-follow, 'How to Measure Anything' is a resource no manager or executive can afford to be without.