How to profit from innovations

This book proposes a generic commercialization framework with its parts labeled as sub processes rather than phases and further grouped into internal and external. Internal sub processes include suppliers, production, marketing, ongoing R&D, market value and impact. Likewise, external sub processes include buyers, competitors, new entrants, external innovation processes, domestic and foreign government policies, and International agreements and treaties. The underlying force propelling the framework is price, cost and utility. The three, when combined form-strategic move that is presented to the market by the commercializing entity as its competitiveness position. The framework reflects five barriers and accelerators, which include; utility, price, cost, idea screening rigor and market potential. Every sub process takes utility to next stage and is paid in return a price. The processes that create utility consume costs. In cases, of iteration, sub processes interchange utility and price positions before net utility for the next stage is created. The framework shows four threats to the commercializing entity - forward integration, backward integration, imitation, and protectionism.