How to Succeed at Retail
Winning Case Studies and Strategies for Retailers and Brands
(Sprache: Englisch)
Who are the world's best retail brands? Is there a formula for success you can learn? This book helps you find the key factors that can make you successful. It begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and...
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Who are the world's best retail brands? Is there a formula for success you can learn? This book helps you find the key factors that can make you successful. It begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally. It illustrates success in action with 25 winning international case studies.
Inhaltsverzeichnis zu „How to Succeed at Retail “
Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guinness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co.; P Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara.
Autoren-Porträt von Keith Lincoln, Lars Thomassen
Keith Lincoln has worked in international communications and branding for nearly thirty years. He is an author, keynote speaker and business advisor to leading international companies, and a visiting lecturer at INSEAD Business School. Lars Thomassen has worked in advertising for over 30 years, most recently at BBDO Worldwide.
Bibliographische Angaben
- Autoren: Keith Lincoln , Lars Thomassen
- 2007, 240 Seiten, Maße: 15,6 x 23,6 cm, Gebunden, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749450169
- ISBN-13: 9780749450168
Sprache:
Englisch
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