International marketing strategy for Ghana's tourism
(Sprache: Englisch)
The need to develop an effective international marketing strategy for Ghana's tourism industry is the focus of this book. A study was carried out uisng African-American tourists visiting Ghana as the target population. The study sought to classify the types...
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The need to develop an effective international marketing strategy for Ghana's tourism industry is the focus of this book. A study was carried out uisng African-American tourists visiting Ghana as the target population. The study sought to classify the types of print and electronic media by which African-Americans got their travel information.It also sought to identify the main distribution channels by which this target market purchase their travel products. It also examined the travel experience of African-Americans visiting Ghana with regards to their travel arrangements,group size and length of stay. The study showed that the strongest motivating factor for African-Americans visiting Ghana was cultural heritage.
Bibliographische Angaben
- Autor: Joseph K. Abanga
- 2015, 136 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659717770
- ISBN-13: 9783659717772
Sprache:
Englisch
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