Internet Retailing
Pricing, Product and Information Strategies
(Sprache: Englisch)
Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers?...
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Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What are the values of information accuracy and information sharing
respectively, given that the product categories are considered? This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we investigate the value of cooperative information sharing in a manufacturerecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.
Klappentext zu „Internet Retailing “
Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What are the values of information accuracy and information sharingrespectively, given that the product categories are considered? This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we investigate the value of cooperative information sharing in a manufacturerecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.
Autoren-Porträt von Ruiliang Yan
is an Assistant Professor of Marketing at VirginiaState University. He received his Ph.D. inManagement Science from the University ofWisconsin, Milwaukee.He also worked in Chinese Governmentfor several years.His publications have appeared in MarketingLetters, International Journal of E-BusinessResearch, Journal of Prodcut and BrandManagement.
Bibliographische Angaben
- Autor: Ruiliang Yan
- 2007, Maße: 17,5 x 24,2 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller
- ISBN-10: 3836414872
- ISBN-13: 9783836414876
Sprache:
Englisch
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