Isdell, N: Inside Coca-Cola
(Sprache: Englisch)
This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar...
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This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.
Autoren-Porträt von Neville Isdell, David Beasley
NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados. DAVID BEASLEY is a writer based in Atlanta.
Bibliographische Angaben
- Autoren: Neville Isdell , David Beasley
- 2013, Maße: 14,1 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan USA
- ISBN-10: 1250013712
- ISBN-13: 9781250013712
Sprache:
Englisch
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