Jobber, D: Selling & Sales Management
(Sprache: Englisch)
Leider schon ausverkauft
versandkostenfrei
Buch
73.78 €
Produktdetails
Produktinformationen zu „Jobber, D: Selling & Sales Management “
Inhaltsverzeichnis zu „Jobber, D: Selling & Sales Management “
Part One: Sales Perspective1 Development and role of selling in marketing2 Sales strategies
Part Two: Sales Environment
3 Consumer and organisational buyer behaviour4 Sales settings5 International selling6 Law and issues
Part Three: Sales Technique
7 Sales responsibilities and preparation8 Personal selling skills9 Key account management10 Relationship selling11 Direct marketing12 Internet and IT applications in selling and sales management
Part Four: Sales management
13 Recruitment and selection14 Motivation and training15 Organisation and compensation
Part Five: Sales Control
16 Sales forecasting and budgeting17 Salesforce evaluation
Autoren-Porträt von David Jobber, Geoff Lancaster
David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK. David Jobber has also received the Academy of Marketing Life achievement award for extraordinary and distinguished services to marketing. Geoff Lancaster is Dean of Academic Studies at London School of Commerce and Chairman of Durham Associates Group Ltd. He was formerly Research Professor of Marketing at London Metropolitan University, Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.
Bibliographische Angaben
- Autoren: David Jobber , Geoff Lancaster
- 2012, 9th revised edition, XX, 565 Seiten, Maße: 19,2 x 25,2 cm, Kartoniert (TB), Englisch
- Verlag: Financial Times Prent.
- ISBN-10: 0273762656
- ISBN-13: 9780273762652
Sprache:
Englisch
Kommentar zu "Jobber, D: Selling & Sales Management"
0 Gebrauchte Artikel zu „Jobber, D: Selling & Sales Management“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Jobber, D: Selling & Sales Management".
Kommentar verfassen