Jumping the S Curve

Paul Nunes is the Executive Director of Research and an executive research fellow in the Accenture Institute for High Performance Business. He is the coauthor the award-winning book Mass Affluence and nearly 100 articles in academic and business publications. Tim Breene is Accenture's former Chief Strategy and Development Officer and current head of the company's digital marketing initiative. Breene and Nunes coauthored the Harvard Business Review article "The Chief Strategy Officer."

""Jumping the S-Curve" presents a nice overview of top performing companies and reminds product development practitioners of the keys to success in marketing, technology, and teams. Especially recommended for senior management who are currently riding the S-curve of financial growth, this book can help firms plan for a more innovative future." -- "Journal of Product Innovation Management" ..". For organizations of all types and sizes that face the challenge of sustaining growth and relevance and avoiding stagnation, this accessible book offers an invaluable guide. Supported by research data, illustrated with numerous case studies, and infused with powerful personal insights it is highly recommended..." -- IEDP.com (International Executive Development Programs) ..". The book spectacularly trashes many management myths, from the over-dependence on scale as a means to growth to choosing between high growth and high profit to even that old bromide about delayed gratification after years of effort. Stimulating and full of practical advice and cases, "Jumping the S-Curve," should be mandatory reading for all business executives. My recommendation: Get a copy for yourself and present one to your CEO..." -- CIO India ..".This is an excellent training manual for leaders of both large and small companies..." -- "Fort Worth Star Telegram" ""Jumping the S-Curve" addresses all the challenges corporations face in sustaining a growth trajectory. It provides a comprehensive toolkit to help you keep your business from stagnating." -- Tom Stemberg, Managing General Partner, Highland Consumer Fund, and Chairman Emeritus and Founder of Staples, Inc. "The cycle of a winning business idea powering a business to dominate its peers followed by peaking as the model is eroded by a new idea appears near universal. The book analyzes thoroughly, with numerous examples from Accenture research, how great companies have replicated their performance over multiple0