Karma Queens, Geek Gods, and Innerpreneurs
Meet the 9 Consumer Types Shaping Today's Marketplace
(Sprache: Englisch)
Tap into the buying power of the most influential global trendsetters
Based on extensive research conducted by Consumer Eyes, one of New York's most influential marketing firms, this trend-spotting handbook focuses on the consumer types that actually...
Based on extensive research conducted by Consumer Eyes, one of New York's most influential marketing firms, this trend-spotting handbook focuses on the consumer types that actually...
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Tap into the buying power of the most influential global trendsettersBased on extensive research conducted by Consumer Eyes, one of New York's most influential marketing firms, this trend-spotting handbook focuses on the consumer types that actually shape buying power.
This psychographic approach gets inside the minds of the people who are on the supreme cutting edge of fashion, health, gadgets, and every other kind of consumer product. It shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and will get them buzzing.
Bibliographische Angaben
- Autor: Ron Rentel
- 2007, XII, 313 Seiten, Maße: 24 cm, Gebunden, Englisch
- With Joe Zellnik
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071477918
- ISBN-13: 9780071477918
Sprache:
Englisch
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