Killer Differentiators
(Sprache: Englisch)
Discusses the importance of differentiation in building up a business brand, with 13 case studies.
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Discusses the importance of differentiation in building up a business brand, with 13 case studies.
Autoren-Porträt von Jacky Tai
Jacky Tai is Principal Consultant of B2B branding specialist, StrategiCom in Singapore, with 11 offices globally. He runs workshops and seminars attended by companies from various industries. Wilson Chew is Principal Consultant and CEO of the same firm. Both Jacky and Wilson co-authored Transforming your Business into a Brand.
Bibliographische Angaben
- Autor: Jacky Tai
- 2009, Maße: 16,5 x 3,4 cm, Gebunden, Englisch
- Verlag: Marshall Cavendish Ltd.
- ISBN-10: 9812615709
- ISBN-13: 9789812615701
Sprache:
Englisch
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