Landing Page Optimization

Landing Page Optimization is the ultimate resource for site testing and tuning. The comprehensive guide covers the motivations for conducting website tuning engagements, discusses the skill sets needed to implement them, includes a step-by-step guide for implementation, and explores real-world pitfalls. The book will also feature extensive hands-on examples with Google's new Website Optimizer tool, in-depth case studies with before-and-after pictures, and a useful glossary.Part I discusses what to tune and test. It explains how to approach optimization, explores typical site problems as well as usability issues, and then delves deeply into site elements that can and should be tested. Part II discusses how to tune, first exploring the math of the matter before explaining the various available testing strategies as well as their pros and cons. Part III discusses how to get buy-in and resources before offering a step-by-step implementation plan. Detailed case studies, a thorough tutorial using Google Website Optimizer, and a useful glossary conclude this comprehensive guide to tuning for conversions.A foreword by Danny Sullivan (widely regarded as the world's foremost search authority) is expected, as are advancedpraise quotes from other industry notables.