Lasserre, P: Global Strategic Management
(Sprache: Englisch)
3rd edition.
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3rd edition.
Inhaltsverzeichnis zu „Lasserre, P: Global Strategic Management “
PART I: THE PROCESS OF GLOBALISATION Globalisation of Markets and Competition.- Designing a Global Strategy.- Designing a Global Organisation.- Global Strategic Alliances, M&As and Assessing Countries' Attractiveness.- Entry Strategies.- PART II: MANAGING GLOBALLY Global Marketing.- Global Operations.- Global Innovation .- Cross-cultural Management.- Global Human Resource Management.- Global Financial Management.- PART III: BROAD ISSUES IN GLOBALISATION Emerging Global Powers.- The Social Responsibility of the Global Firm.- Global Trends.
Autoren-Porträt von Philippe Lasserre
Philippe Lasserre
Bibliographische Angaben
- Autor: Philippe Lasserre
- 3rd edition, 560 Seiten, 78 farbige Abbildungen, Maße: 18,9 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 0230293816
- ISBN-13: 9780230293816
- Erscheinungsdatum: 14.06.2012
Sprache:
Englisch
Rezension zu „Lasserre, P: Global Strategic Management “
'Lasserre gives strong practical advice on operational aspects of global management and I love the innovative treatment of topics.' - Sai Lan, Peking University, China'The breadth and depth of topics covered is the best in the market in my view. The global trends section is very strong and just what is needed for this complex area of study.' - Carolyn Richardson, Senior Lecturer, University of Cumbria Business School, UK'The new edition covers key topics in great depth with excellent frameworks that students can use in their analysis.' - Dr Saleema Kauser, University of Manchester (MBS), UK'I really like how the important themes and issues are consistently tied to real-life business through examples.' - Olli Kuivalainen, Lappeenranta University of Technology (LUT), Finland
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