LIFE STYLE PRODUCTS
A Study on Buying Behaviour of Women Consumers in Uttarandhra Region of Andhra Pradesh State
(Sprache: Englisch)
Lifestyle is an important aspect when looking at consumer choices. Just because there may be two women with similar age and income, does not mean they're likely to purchase the same products. Social status is one of the key elements to how and why people...
Leider schon ausverkauft
versandkostenfrei
Buch
71.90 €
35 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „LIFE STYLE PRODUCTS “
Klappentext zu „LIFE STYLE PRODUCTS “
Lifestyle is an important aspect when looking at consumer choices. Just because there may be two women with similar age and income, does not mean they're likely to purchase the same products. Social status is one of the key elements to how and why people buy certain products and services. It affects the quality and quantity of what people buy. The rich have more money to spend on higher quality products. Though the lower class will focus more on necessities and focus on buying one nice outfit, but then spend more on food and their home. The activities people undertake vitally determine how their money will be spent. This study emphasizes the importance of lifestyle and its influence on the women consumer's buying behavior. The main purpose of this study is to empirically examine the association between the women consumers' general life styles and their consumption pattern. The study confirmed that there was a significant association between the lifestyle of the consumers and the brands of products used by them.
Autoren-Porträt von Tarakeswara Rao Sivvala
Sivvala, Tarakeswara RaoDr.Tarakeswara Rao Sivvala is currently working as Assistant Professor in DCMS, Dr.B.R.Ambedkar University- Srikakulam. His areas of interest includes Micro-finance, Women empowerment, Management, Taxation and Accounting. He has scholarly contributed good number of books and research articles to various good citation journals.
Bibliographische Angaben
- Autor: Tarakeswara Rao Sivvala
- 184 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202815922
- ISBN-13: 9786202815925
Sprache:
Englisch
Kommentar zu "LIFE STYLE PRODUCTS"
0 Gebrauchte Artikel zu „LIFE STYLE PRODUCTS“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "LIFE STYLE PRODUCTS".
Kommentar verfassen