Ling, P: Be the Innovators
(Sprache: Englisch)
Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation. Be the Innovators provides readers with ideas for benchmarking best practices in innovation,...
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Klappentext zu „Ling, P: Be the Innovators “
Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation. Be the Innovators provides readers with ideas for benchmarking best practices in innovation, empowering creative excellence, leveraging collective growth and connecting a spectrum of individual and team ideas. Based on the belief that innovations change peopleas lives, Peter Ling provides insights into innovative individuals, companies and countries. He illustrates how to empower employees to engage in corporate mission, values and vision.
Inhaltsverzeichnis zu „Ling, P: Be the Innovators “
Chapter 1 - Innovation and Team Creativity Catalysts; Chapter 2 - Mastery Modelling: Benchmarking Innovation; Chapter 3 - Intensive Immersion: Empowered Exploration; Chapter 4 - Group Germination: Collective Growth; Chapter 5 - Mind Netting: Brainstorming; Chapter 6 - Mind Netting: Creative Problem Solving Process; Chapter 7 - Mind Nettings: Synectics Innovation Problem Solving; Chapter 8 - Mind Netting: Lateral and Multidimensional Thinking; Chapter 9 - Mind Netting: TRIZ Inventive Problem Solving; Chapter 10 - Mind Netting: Attribute Listings and Morphological Synthesis; Chapter 11 - Conclusion: Accelerating Team Creativity and Innovation
Autoren-Porträt von Peter Ling
Dr Peter Ling is with the School of Media and Communication, RMIT University. He has been Deputy Dean since 2011 responsible for discipline clusters and recently the international portfolio. Before he entered academia with Edith Cowan University, he had worked in team creativity consulting, advertising agency management, marketing communication consultancy, public relations and journalism. He has worked in Singapore, Taipei, Perth and Melbourne, including training attachments with Young & Rubicam Advertising in New York and Lintas Advertising in Sydney. He has written hundreds of industry articles and cases for various publishers and is the lead author of Consumer Behaviour in Action (OUP).
Bibliographische Angaben
- Autor: Peter Ling
- 2017, XI, 210 Seiten, Maße: 15,1 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0195590171
- ISBN-13: 9780195590173
Sprache:
Englisch
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