Make America Meme Again
The Rhetoric of the Alt-Right
(Sprache: Englisch)
Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining...
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Produktinformationen zu „Make America Meme Again “
Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.
Klappentext zu „Make America Meme Again “
As demonstrated by the 2016 presidential election, memes have become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not simply humorous shorthands or pithy assertions, but play a significant role in the machinations of politics and how the public comes to understand and respond to their government and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In particular, this book argues that Alt-right memes impact the culture of digital boards and broader public culture by stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in ways that are often difficult to discern. Alt-right memes thus present a significant threat to democratic praxis, one that can begin to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Again illuminates the function of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has ever seen, crafted, or proliferated a meme.
Inhaltsverzeichnis zu „Make America Meme Again “
Figures - Acknowledgments - Introduction: Alt-Right Memes and Networks of Public Discourse - The Origins of Alt-Right Memes and Their Proliferation - Pepe the Frog and Iconic Assemblages - Lulz: White Nationalism for the Digital Age - How the Alt-Right Moves: Memes as Tactical Circulation - Silencing the Opposition: Memes as Warfare - Conclusion: The Coming Meme Battles - Index.
Autoren-Porträt von Heather Suzanne Woods, Leslie A. Hahner
Heather Suzanne Woods is Assistant Professor of Rhetoric and Technology at Kansas State University. Her research centers on rhetorics of futurity and innovation. She is published in Critical Studies in Media Communication, Feminist Media Studies, Present Tense, and Teaching Media Quarterly.
Bibliographische Angaben
- Autoren: Heather Suzanne Woods , Leslie A. Hahner
- 2020, XIV, 258 Seiten, 9 Abbildungen, Maße: 15,3 x 22,6 cm, Kartoniert (TB), Englisch
- Herausgegeben: Mary E. Stuckey, Mitchell S. McKinney
- Verlag: Peter Lang Ltd. International Academic Publishers
- ISBN-10: 143318205X
- ISBN-13: 9781433182051
Sprache:
Englisch
Pressezitat
"Woods and Hahner provide a blueprint for how the Alt-right has been able to transform memes into the dominant tool for their political agenda; subsequent scholars and activists can use this blueprint to work to change the current conjuncture to one more favorable to Leftist politics." -Michael Mario Albrecht, Lateral: Journal of the Cultural Studies Association, 8.2 (Fall 2019)
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