Making Customer Satisfaction Happen
(Sprache: Englisch)
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
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Klappentext zu „Making Customer Satisfaction Happen “
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
Inhaltsverzeichnis zu „Making Customer Satisfaction Happen “
Getting started; customer satisfaction pays; customers and our organization - blessing or burden; the making customer satisfaction happen model; best practices making customer satisfaction happen; an approach to customer satisfaction research.
Bibliographische Angaben
- Autor: R. M. McNealy
- 1994, 212 Seiten, Maße: 16 x 24,1 cm, Gebunden, Englisch
- Verlag: Springer Netherlands
- ISBN-10: 0412589206
- ISBN-13: 9780412589201
- Erscheinungsdatum: 30.09.1994
Sprache:
Englisch
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