Management Strategy

Part One: Managing Strategically
1.Strategy Basics
2.External Analysis
3.Internal Analysis
Part Two: Making Moves
4.Timing and Positioning
5.Mergers, Acquisitions, and Divestitures
6.Globalization
7.Innovation and Entrepreneurship
Part Three: Repositioning
8.Continuous Reinvention
9.Implementation
Glossary
Index

Alfred A. Marcus is currently the Edson Spence Chair of Strategic Management at the University of Minnesota, Carlson School of Management. He has been on the faculty at Minnesota since 1984. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. He is the author or co-author of 10 other books. His PH.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesota's faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington. He has consulted or worked with many major corporations including 3M, Corning, Excel Energy, and IBM. In 1991-1992 he spent his sabbatical at the Sloan School of Management, MIT. He has taught strategy or management courses in Norway, Hungary, the Czech Republic, Romania, and Costa Rica and was involved in a multinational research project sponsored by the NSF that involved working with companies in the U.S., Finland, Israel, and India. Much of his work involves the interface between strategy and changes in the macroenvironment of the firm including major changes in government policies.