Managerial Economics: Problem-Solving in a Digital World
(Sprache: Englisch)
A user-friendly problem-solving approach to managerial economics, with a focus on the transformative effects of the digital revolution.
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A user-friendly problem-solving approach to managerial economics, with a focus on the transformative effects of the digital revolution.
Inhaltsverzeichnis zu „Managerial Economics: Problem-Solving in a Digital World “
Preface; Acknowledgements; Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. The theory of the firm; Part II. Demand Analysis: 3. Consumer theory; 4. Demand theory; 5. Demand estimation; Part III. Production and Cost Analysis: 6. Production theory; 7. Cost theory; 8. Cost estimation; Part IV. Strategy Analysis: 9. Market structure and pricing; 10. Game theory; 11. Positioning and growth strategy; 12. Marketing mix strategy; 13. Investment analysis; Part V. Government Policy: 14. Government policy and regulation; 15. Global issues in managerial economies; Index.
Bibliographische Angaben
- Autor: Nick Wilkinson
- Maße: 19,1 x 24,3 cm, Taschenbuch, Englisch
- Verlag: CAMBRIDGE
- ISBN-10: 1108984509
- ISBN-13: 9781108984508
- Erscheinungsdatum: 13.01.2022
Sprache:
Englisch
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