Market-Based Management
(Sprache: Englisch)
Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
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Produktdetails
Produktinformationen zu „Market-Based Management “
Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
Inhaltsverzeichnis zu „Market-Based Management “
Part I: Market Orientation and Marketing Performance Chapter 1: Customer Focus, Customer Performance and Profit Impact Chapter 2: Marketing Metrics and Marketing Profitability Part II: Market Analysis Chapter 3: Market Potential, Market Demand, and Market Share Chapter 4: The Customer Experience and Value Creation Chapter 5: Market Segmentation and Segmentation Strategies Chapter 6: Competitive Position and Sources of Advantage Part III: Marketing Mix Strategies Chapter 7: Product Positioning, Branding, and Product Line Strategies Chapter 8: Value-Based Pricing and Pricing Strategies Chapter 9: Marketing Channels and Channel Mapping Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE Part IV: Strategic Marketing Chapter 11: Portfolio Analysis and Strategic Market Planning Chapter 12: Strategic Offensive Strategies Chapter 13: Strategic Defensive Strategies Part V: Marketing Plans and Performance Chapter 14: Building a Marketing Plan Chapter 15: Marketing Metrics, Performance, and Strategy Implementation Chapter 16: Market-Based Management and Financial Performance
Bibliographische Angaben
- Autor: Roger Best
- 2012, 6th revised edition, 576 Seiten, Maße: 18,2 x 23,6 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0132848163
- ISBN-13: 9780132848169
Sprache:
Englisch
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