Market Entry Strategies in Eastern Europe in the Context of the European Union
An Empirical Research into German Firms entering the Polish Market. Diss. Forew. by Joanna Pietrzak
(Sprache: Englisch)
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad...
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Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Klappentext zu „Market Entry Strategies in Eastern Europe in the Context of the European Union “
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Inhaltsverzeichnis zu „Market Entry Strategies in Eastern Europe in the Context of the European Union “
- Analysis of Theoretical Approaches to Strategic Issues- Practical Options for Investors considering Market Entries
- The European Union from the Perspective of a Business Investor
- The Polish Market
- Opportunities and Challenges for German Investors
- Factors determining Market Entry Policy of chosen German Companies
Autoren-Porträt von Michael Klug
Dr. Michael Klug promovierte an der Universität Danzig. Er ist zur Zeit in einer führenden Management- und IT-Beratung tätig.
Bibliographische Angaben
- Autor: Michael Klug
- 2006, 2006, 202 Seiten, Maße: 14,9 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Deutscher Universitätsverlag
- ISBN-10: 3835004948
- ISBN-13: 9783835004948
- Erscheinungsdatum: 26.10.2006
Sprache:
Englisch
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