Market Research in a Week: Teach Yourself
(Sprache: Englisch)
The ability to research the market for a product or service is crucial for anyone who wants to advance their career.
Written by Polly Bird, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider...
Written by Polly Bird, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider...
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Klappentext zu „Market Research in a Week: Teach Yourself “
The ability to research the market for a product or service is crucial for anyone who wants to advance their career.Written by Polly Bird, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.
The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for? Let this book put you on the fast track to success!
Inhaltsverzeichnis zu „Market Research in a Week: Teach Yourself “
Sunday - Market Research defined and project design Monday - The Research Brief and the Research Proposal Tuesday - Qualitative Research Wednesday - Quantitative Research Thursday - Questionnaire Design Friday - Research Analysis Saturday - Report Writing and Presentation
Autoren-Porträt von Judy Bartkowiak, Polly Bird
Judy Bartkowiak has 25 years Market Research experience client-side and agency. She is also the author of 'Secrets of Success in Brand Licensing.'
Bibliographische Angaben
- Autoren: Judy Bartkowiak , Polly Bird
- 128 Seiten, Maße: 12,8 x 19,9 cm, Kartoniert (TB), Englisch
- Verlag: Hodder & Stoughton General Division
- ISBN-10: 144415964X
- ISBN-13: 9781444159646
- Erscheinungsdatum: 27.04.2012
Sprache:
Englisch
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