Marketing 2012, International Edition
(Sprache: Englisch)
Perfect for students of all backgrounds and interest levels, Hult, Pride and Ferrell's MARKETING 2012, International Edition combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular,...
Leider schon ausverkauft
versandkostenfrei
Buch
62.90 €
31 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Marketing 2012, International Edition “
Perfect for students of all backgrounds and interest levels, Hult, Pride and Ferrell's MARKETING 2012, International Edition combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2012, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business includingsocial and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Inhaltsverzeichnis zu „Marketing 2012, International Edition “
From the contents:Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Controlling Marketing Strategies.
Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
PART III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets: Segmentation, Evaluation, and Positioning.
Part IV: CUSTOMER BEHAVIOR AND E-MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. E-Marketing, Digital Media, and Social Networking.
Part V: PRODUCT DECISIONS.
11. Product Concepts.
12. Developing and Managing Products.
13. Services Marketing.
14. Branding and Packaging.
Part VI: DISTRIBUTION DECISIONS.
15. Marketing Channels and Supply Chain Management.
16. Retailing, Direct Marketing and Wholesaling.
Part VII: PROMOTION DECISIONS.
17. Integrated Marketing Communications.
18. Advertising and Public Relations.
19. Personal Selling and Sales Promotion.
Part VIII: PRICING DECISIONS.
20. Pricing Concepts.
21. Setting Prices.
Bibliographische Angaben
- Autor: William M. Pride
- 2011, 736 Seiten, Maße: 25 cm, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 0538480564
- ISBN-13: 9780538480567
Sprache:
Englisch
Kommentar zu "Marketing 2012, International Edition"
0 Gebrauchte Artikel zu „Marketing 2012, International Edition“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Marketing 2012, International Edition".
Kommentar verfassen