Marketing Management with MyMarketingLab: Global Edition
(Sprache: Englisch)
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Klappentext zu „Marketing Management with MyMarketingLab: Global Edition “
Angebot exklusiv für Studenten der LehrveranstaltungInternationale Betriebswirtschaft, Grundlagen Marketing, (IBWL M6), an der Business School Potsdam (BSP) von Dr. Shoshana Feingold Studnik.
For undergraduate and graduate courses in marketing management.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday
Inhaltsverzeichnis zu „Marketing Management with MyMarketingLab: Global Edition “
Part 1: Understanding Marketing Management
Autoren-Porträt von Philip Kotler, Kevin L. Keller
Prof. Philip Kotler lehrt an der Kellogg School of Management, Chicago. Er gilt als renommierter Experte im Bereich Marketing weltweit.
Bibliographische Angaben
- Autoren: Philip Kotler , Kevin L. Keller
- 2011, 14th, rev. ed., 816 Seiten, mit Abbildungen, Maße: 22 x 27,8 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 0273755021
- ISBN-13: 9780273755029
Sprache:
Englisch
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