Marketing Research for Higher Education Industry
Global Perspectives
(Sprache: Englisch)
This book is an integration of advanced marketing research work for the sake of making the higher education institutions more competitive through sending a strong message across to the marketers global changing yet rewarding marketing context theoretically...
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This book is an integration of advanced marketing research work for the sake of making the higher education institutions more competitive through sending a strong message across to the marketers global changing yet rewarding marketing context theoretically and practically. The essence of this message is two-folded. First, is the marketing research imperative as emphasizing the customer sensitivity imperative in the form of seeking the truth of customer-life time value strategically and tactically by rigorous marketing research and marketing information systems. The second, is a matter of perspective imperative through focusing on multiple approaches to viewing the goals and mechanisms of building a sustainable competitive advantage for higher education in the foreseeable future.
Autoren-Porträt von Wael Kortam, Ghada Gad
Kortam, WaelProfessor Wael Kortam, Ph.D, professor of Marketing, Head of business administration department, School of Business, Cairo University, Egypt.Dr.Ghada Gad, Ph.D., Assistant Professor at Canadian International College (CIC), Egypt. Core research interests pertain to Marketing.
Bibliographische Angaben
- Autoren: Wael Kortam , Ghada Gad
- 2020, 232 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200538360
- ISBN-13: 9786200538369
Sprache:
Englisch
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