Marketing Revealed
Challenging the Myths
(Sprache: Englisch)
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text....
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This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
Inhaltsverzeichnis zu „Marketing Revealed “
Marketing: What it is Marketing R&D Marketing as a Philosophy of Business Do We Know Anything in Marketing? Marketing's Job Managing Your Markets New Thoughts on Market Segmentation Lost Customers Promotion What Makes a Good Advertisment? Media Selection: Where Should You Advertise? Your Advertising Agency Is Not Your Partner Ask Not What Your Brand Can Do For You Marketing Mathematics Pricing Strategies Distribution Power A New Idea in Marketing: Honesty Outside Your Company
Bibliographische Angaben
- Autor: Willem Burgers
- 2007, 2008., 192 Seiten, Maße: 23,5 cm, Gebunden, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 0230537146
- ISBN-13: 9780230537149
Sprache:
Englisch
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