Marketing Strategies for Carnival Calabar Festival Tourism
(Sprache: Englisch)
The main points of this book on Marketing Strategies for Carnival Calabar Festival Tourism, are to explore the marketing opportunities embedded in the Nigerian International Carnival Calabar Festival "Africa's Biggest Street Party". Calabar Carnival as...
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The main points of this book on Marketing Strategies for Carnival Calabar Festival Tourism, are to explore the marketing opportunities embedded in the Nigerian International Carnival Calabar Festival "Africa's Biggest Street Party". Calabar Carnival as tourism has become a global brand for Nigerians as a vision that has been transformed to a commercial success and fast becoming the premier tourist destination and established Cross River State in Nigeria as Africa's warmest welcome. This book provides a current,accurate,and comprehensive insights on developing effective marketing opportunities for Carnival Calabar Festival Tourism.
Autoren-Porträt von Columba Apeh
Apeh, ColumbaDr. Columba Apeh, B.A, M.A, PhD, received his training in Theatre and Media Studies at the University of Uyo and Calabar, Nigeria. Presently, a Senior Lecturer in the Dept. of Theatre, Film and Carnival Studies, University from 2005 to date. He teaches Theatre Design, and Performance Aesthetics both in theory and practice.
Bibliographische Angaben
- Autor: Columba Apeh
- 2019, 64 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200004706
- ISBN-13: 9786200004703
Sprache:
Englisch
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