Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
(Sprache: Englisch)
Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
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Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
Inhaltsverzeichnis zu „Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing “
Chapter - 01: Why is a strategy important?; Chapter - 02: Scenario - where is the business now?; Chapter - 03: Defining your strategy & tactics; Chapter - 04: Planning your marketing campaign; Chapter - 05: Implementing a marketing strategy and plan; Chapter - 06: Measuring success; Chapter - 07: Common pitfalls in marketing strategy
Autoren-Porträt von Jenna Tiffany
Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.
Bibliographische Angaben
- Autor: Jenna Tiffany
- 256 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1789667410
- ISBN-13: 9781789667417
- Erscheinungsdatum: 25.05.2021
Sprache:
Englisch
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