Marketing: The Basics
(Sprache: Englisch)
Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.
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Produktinformationen zu „Marketing: The Basics “
Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.
Klappentext zu „Marketing: The Basics “
'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement
If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
Explains the fundamentals of marketing and useful concepts such as the Long Tail
Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google
Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect forprofessionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Inhaltsverzeichnis zu „Marketing: The Basics “
Introduction 1. What Is Marketing Management? 2. Marketing as a Corporate Function 3. Product and Placement 4. Price 5. Promotion 6. People 7. Segmentation, Targeting and Positioning 8. Market Research - Seeking Deep Insight into the Customer's World and Mind 9. Global Marketing. Glossary. Index
Autoren-Porträt von Karl Moore, Niketh Pareek
Faculty of Management, McGill University, Canada
Bibliographische Angaben
- Autoren: Karl Moore , Niketh Pareek
- 2009, 2. Aufl., 256 Seiten, Maße: 13 x 19,6 cm, Kartoniert (TB), Englisch
- Verlag: Routledge
- ISBN-10: 0415779006
- ISBN-13: 9780415779005
Sprache:
Englisch
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