Marketing
(Sprache: Englisch)
This updated edition covers the modern marketing curriculum as it is offered today in leading business schools. Sandhusen creates a hypothetical company and then presents and analyzes both domestic and international marketing strategies that such a firm...
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This updated edition covers the modern marketing curriculum as it is offered today in leading business schools. Sandhusen creates a hypothetical company and then presents and analyzes both domestic and international marketing strategies that such a firm would typically employ in today's business climate.
Bibliographische Angaben
- Autor: Richard L. Sandhusen
- 2008, 606 Seiten, Maße: 15,2 x 22,7 cm, Kartoniert (TB), Englisch
- Verlag: BARRONS EDUC SERIES
- ISBN-10: 0764139320
- ISBN-13: 9780764139321
Sprache:
Englisch
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