Media Impact
An Introduction to Mass Media, 2013 Update
(Sprache: Englisch)
From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores...
Leider schon ausverkauft
versandkostenfrei
Buch
83.80 €
41 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Media Impact “
Klappentext zu „Media Impact “
From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.
Inhaltsverzeichnis zu „Media Impact “
PART I: THE MASS MEDIA INDUSTRIES.1. Mass Media and Everyday Life.2. Books: Rearranging the Page.3. Newspapers: Expanding Delivery.4. Magazines: Targeting the Audience.5. Recordings: Demanding Choices.6. Radio: Riding the Wave.7. Movies: Picturing the Future.8. Television: Changing Channels.9. Digital Media: Widening the Web.PART II: SELLING THE MESSAGE.10. Advertising: Motivating Customers.11. Public Relations: Promoting Ideas.PART III: CHANGING MESSAGES.12. News and Information: Getting Personal.13. Society, Culture and Politics: Shaping the Issues.14. Law and Regulation: Rewriting the Rules.15. Ethics: Placing Responsibility.16. Global Media: Discovering New Markets.Glossary.Media Information Resource Guide.Chapter References.Index.
Autoren-Porträt von Shirley Biagi
Biagi, ShirleyShirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.
Bibliographische Angaben
- Autor: Shirley Biagi
- 2012, 10. Aufl., 464 Seiten, Maße: 27,5 cm, Kartoniert (TB), Englisch
- Verlag: Wadsworth
- ISBN-10: 1111835292
- ISBN-13: 9781111835293
Sprache:
Englisch
Kommentar zu "Media Impact"
0 Gebrauchte Artikel zu „Media Impact“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Media Impact".
Kommentar verfassen