Media Industries

Acknowledgements.
 

Introduction: Does the World Really Need One More Field of Study?: Jennifer Holt and Alisa Perren.
 
Part I. History.
 
Editors' Introduction.
 
1. Nailing Mercury: The Problem of Media Industry Historiography: Michele Hilmes.
 
2. Manufacturing Heritage: The Moving Image Archive and Media Industry Studies: Caroline Frick.
 
3. Film Industry Studies and Hollywood History: Thomas Schatz.
 
4. Historicizing TV Networking: Broadcasting, Cable and the Case of ESPN: Victoria E. Johnson.
 
5. From Sponsorship to Spots: Advertising and the Development of Electronic Media: Cynthia B. Meyers.
 
6. New Media as Transformed Media Industry: P. David Marshall.
 
.
 
Part II. Theory.
 
Editors' Introduction.
 
7. Media Industries, Political Economy and Media/Cultural Studies: An Articulation: Douglas Kellner.
 
8. Thinking Globally: From Media Imperialism to Media Capital: Michael Curtin.
 
9. Thinking Regionally: Singular in Diversity and Diverse in Unity: Cristina Venegas.
 
10. Thinking Nationally: Domicile, Distinction and Dysfunction in Global Media Exchange: Nitin Govil.
 
11. Convergence Culture and Media Work: Mark Deuze.
 
Part III. Methodologies and Models.
 
Editors' Introduction.
 
12. Media Economics and the Study of Media Industries: Philip M. Napoli.
 
13. Regulation and the Law: A Critical Cultural Citizenship Approach: John McMurria.
 
14. Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies and Creative Industries: Toby Miller.
 
15. Cultures of Production: Studying Industry's Deep Texts, Reflexive Rituals and Managed Self-Disclosures: John Thornton Caldwell.
 
16. The Moral Economy of Web 2.0: Audience Research and Convergence Culture: Joshua Green and Henry Jenkins.
 
Part IV. The Future: Four

Jennifer Holt is Assistant Professor of film and media studies at the University of California, Santa Barbara.

Alisa Perren is Assistant Professor in the Department of Communication at Georgia State University.

"At last! Holt and Perren bring together a first-rate list of authors to establish the place and chart the future of media industry studies. Smart, thorough, and comprehensive, this collection is a welcome resource for all who study and teach about media industries." Amanda D. Lotz, University of Michigan and author of The Television Will Be Revolutionized"Holt and Perren's collection of original, engaging, and vital scholarship on the theory, history and 'practice' of media industries is truly illuminating and groundbreaking. No other work speaks to the study of media industries in such a thoughtful and comprehensive manner. For both scholars and 'laymen' interested in the media industries, it's a joy to read." -- Justin Wyatt, Senior Research Consultant, Hypothesis Group & author, High Concept: Movies & Marketing in Hollywood

"We have Holt and Perren s superb book to help us move forward. Media Industries will be of great interest to students and scholars considering an industrial turn in their research. The book can be successfully integrated into existing undergraduate and graduate film and television classes. It can also be taught as the centerpiece of a course we will hopefully see cropping up more and more: media industry studies."( Television & New Media , March 2010)