Meta-Luxury
Brands and the Culture of Excellence
(Sprache: Englisch)
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the...
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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Klappentext zu „Meta-Luxury “
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Inhaltsverzeichnis zu „Meta-Luxury “
Foreword Acknowledgements About the book Introduction Defining Meta-luxury Conversation: Renzo Piano The Pillars of Meta-luxury Conversation: Dr Michael Scott Craftsmanship Conversation: Horacio Pagani Conversation: Simon Jacomet Focus Conversation: Paolo Fazioli Conversation: Francis Kurkdjian History Conversation: Kazumi Murose Conversation: Francesco Trapani Rarity Conversation: Hans Peter Danuser von Platen The Pillars of Meta-luxury in Summary The Economy of Meta-luxury Conversation: Salvatore Accardo Manifesto Sources & Bibliography
Autoren-Porträt von M. Ricca, R. Robins
Manfredi Ricca and Rebecca Robins
Rezension zu „Meta-Luxury “
'Interbrand rdefines marketers' vocabulary with a new term: Meta-luxury.' POPSOP "An ode to excellence." WOBI "The book Meta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury...The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all". WGSN "Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard "There's a new entry in the ever-evolving luxury lexicon... I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman, Financial Times luxury blog 'An amazing piece of art... a must-read.' - Branding magazine "Meta-luxury is inescapable reading for all those involved in the fascinating and magical world of luxury brands." - Journal of Brand Management
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