Microeconomics and Behavior

Part 1: Introduction 1. Thinking Like an Economist 2. Supply and Demand Appendix: How Do Taxes Affect Equilibrium Prices and Quantities? Part 2: The Theory of Consumer Behavior 3. Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem 4. Individual and Market Demand Appendix: Additional Topics in Demand Theory 5. Applications of Rational Choice and Demand Theories 6. The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner's Curse 7. Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior 8. Cognitive Limitations and Consumer Behavior Part 3: The Theory of the Firm and Market Structure 9. Production Appendix: Mathematical Extensions of Production Theory 10. Costs Appendix: Mathematical Extensions of the Theory of Costs 11. Perfect Competition 12. Monopoly 13. Imperfect Competition: A Game-Theoretic Approach Part 4: Factor Markets 14. Labor Appendix: The Economics of Workplace Safety 15. Capital Appendix: A More Detailed Look at Exhaustible Resource Allocation Part 5: Welfare Economics 16. General Equilibrium and Market Efficiency (online only) 17. Externalities, Property Rights, and the Coase Theorem 18. Government

Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic's Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank's books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 -- 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).