Microstyle
The Art of Writing Little
(Sprache: Englisch)
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool.
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A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool.
Klappentext zu „Microstyle “
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool.
Autoren-Porträt von Christopher Johnson
Christopher Johnson, is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. Author website and blog: www.thenameinspector.com Author on Twitter: @name_inspector and @microstyle
Bibliographische Angaben
- Autor: Christopher Johnson
- 2012, Reprint., 246 Seiten, Maße: 14,1 x 20,9 cm, Kartoniert (TB), Englisch
- Verlag: Norton
- ISBN-10: 039334181X
- ISBN-13: 9780393341812
Sprache:
Englisch
Rezension zu „Microstyle “
"...highly intelligent, appropriately articulate and engagingly provocative." Stanley Wells, The Times Literary Supplement "...Johnson celebrates a new generation of microstylists...although we probably draw the line at the witty text rendering of Hamlet's most famous line: 2b?Nt2b? = ?" Robert McCrum, The Observer "A work of pop linguistics...[that] synthesizes...grammar, branding, cognitive science and Web theory...with intelligence and friendly wit." The New York Times Microstyle was Steven Poole's non-fiction choice in The Guardian, December 2011
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