MKTG 3.0 2009, Student Edition, w. Review Card and Printed Access Card
(Sprache: Englisch)
MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how...
Leider schon ausverkauft
versandkostenfrei
Buch
42.90 €
21 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „MKTG 3.0 2009, Student Edition, w. Review Card and Printed Access Card “
Klappentext zu „MKTG 3.0 2009, Student Edition, w. Review Card and Printed Access Card “
MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
Inhaltsverzeichnis zu „MKTG 3.0 2009, Student Edition, w. Review Card and Printed Access Card “
Part One: THE WORLD OF MARKETING 1. Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Social Responsibility, Ethics, and the Marketing Environment. 4. Developing a Global Vision. Part Two: ANALYZING MARKET OPPORTUNITIES 5. Consumer Decision Making. 6. Business Marketing. 7. Segmenting and Targeting Markets. 8. Decision Support Systems and Marketing Research. Part Three: PRODUCT DECISIONS 9. Product Concepts. 10. Developing and Managing Products. 11. Services and Nonprofit Organization Marketing. Part Four: PLACE (DISTRIBUTION) DECISIONS 12. Marketing Channels and Supply Chain Management. 13. Retailing. Part Five: PROMOTION DECISIONS 14. Integrated Marketing Communication. 15. Advertising and Public Relations. 16. Sales Promotion and Personal Selling. Part Six: PRICING DECISIONS 17. Pricing Concepts. 18. Setting the Right Price. Part Seven: TECHNOLOGY-DRIVEN MARKETING 19. Customer Relationship Management.
Autoren-Porträt von Charles Lamb, Joseph F. Hair
Joseph F. Hair previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing and marketing research courses. A member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, and Southwestern Marketing Association, Hair has authored 40 books, monographs, and cases and over 70 articles in scholarly journals. He serves on the editorial review boards of several journals and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award and the 2007 Innovative Marketer of the Year Award by the Marketing Management Association. Hair serves as a consultant to many businesses.
Bibliographische Angaben
- Autoren: Charles Lamb , Joseph F. Hair
- 2009, 3rd ed., 400 Seiten, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 0324789289
- ISBN-13: 9780324789287
Sprache:
Englisch
Kommentar zu "MKTG 3.0 2009, Student Edition, w. Review Card and Printed Access Card"
0 Gebrauchte Artikel zu „MKTG 3.0 2009, Student Edition, w. Review Card and Printed Access Card“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "MKTG 3.0 2009, Student Edition, w. Review Card and Printed Access Card".
Kommentar verfassen