MKTG 8 (with CourseMate Printed Access Card), m. Buch, m. Online-Zugang; .
Student Edition. A Student-Tested, Faculty-Approved Approach to Learning Marketing. Current Coverage of Social Networking, Sustainability, and Recession Marketing. Career Transitions includes Career Expl
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Inhaltsverzeichnis zu „MKTG 8 (with CourseMate Printed Access Card), m. Buch, m. Online-Zugang; . “
Part I: THE WORLD OF MARKETING.1. An Overview of Marketing.2. Strategic Planning for Competitive Advantage.3. Ethics and Social Responsibility.4. The Marketing Environment.5. Developing a Global Vision.Part II: ANALYZING MARKET OPPORTUNITIES.6. Consumer Decision Making.7. Business Marketing.8. Segmenting and Targeting Markets.9. Marketing Research.Part III: PRODUCT DECISIONS.10. Product Concepts.11. Developing and Managing Products.12. Services and Nonprofit Organization Marketing.Part IV: DISTRIBUTION DECISIONS.13. Supply Chain Management.14. Marketing Channels and Retailing.Part V: PROMOTION AND COMMUNICATION STRATEGIES.15. Marketing Communications.16. Advertising, Public Relations, and Sales Promotion.17. Personal Selling and Sales Management.18. Social Media and Marketing.Part VI: PRICING DECISIONS.19. Pricing Concepts.20. Setting the Right Price.
Autoren-Porträt von Carl McDaniel, Joseph F. Hair, Charles Lamb
McDaniel, CarlCarl McDaniel is professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 90 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as seniorconsultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.Hair, Joe
Joseph Hair is Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at University of South Alabama. Immediately prior to joining the University of South Alabama Joe was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also
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participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances, and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.
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Bibliographische Angaben
- Autoren: Carl McDaniel , Joseph F. Hair , Charles Lamb
- 2014, 8th ed., XIV, 386 Seiten, mit zahlreichen farbigen Abbildungen, Maße: 27,5 cm, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 1285432622
- ISBN-13: 9781285432625
Sprache:
Englisch
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