Museum Store Management
(Sprache: Englisch)
Museum Store Management is an essential resource for anyone planning to open or manage a museum store. The second edition contains an additional chapter on merchandising, many more illustrations and examples, and information on internet resources for museum store management.
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Produktinformationen zu „Museum Store Management “
Museum Store Management is an essential resource for anyone planning to open or manage a museum store. The second edition contains an additional chapter on merchandising, many more illustrations and examples, and information on internet resources for museum store management.
Inhaltsverzeichnis zu „Museum Store Management “
Chapter 1 Introduction Chapter 2 1 A Museum Store-What is It? Chapter 3 2 Planning for a Store Chapter 4 3 Related Merchandise Chapter 5 4 The Educational Role of Related Merchandise Chapter 6 5 Product Development on a Budget Chapter 7 6 Retails Chapter 8 7 The Numbers Game Chapter 9 8 Visual Merchandising Chapter 10 9 Other Ways to Sell Merchandise Chapter 11 10 Protecting Your Museum and its Store Chapter 12 11 Planning for the Future Chapter 13 Further Readings Chapter 14 Appendix A: Licensed Manufacturers Chapter 15 Appendix B: Model Museum Licensing Agreement
Autoren-Porträt von Mary Miley Theobald
Mary Miley Theobald graduated from the College of William and Mary in Williamsburg, Virginia, then put her B.A. in American History and her M.A. in Administration and Interpretation of Historic Sites to good use across town at Colonial Williamsburg. She soon found that she liked history best when it made money for museums. Over the years she developed historically accurate products for the Historic Area stores, assisted in the opening of three 'new' historic shops, and learned a good deal about managing these nine establishments and training their costumed employees in historical interpretation. Today Theobald is an adjunct at Virginia Commonwealth University where she teaches American history and museum studies, a sometime museum store consultant, and a freelance writer.
Bibliographische Angaben
- Autor: Mary Miley Theobald
- 276 Seiten, Maße: 15,2 x 22,9 cm, Taschenbuch, Englisch
- Verlag: AltaMira Press
- ISBN-10: 074250431X
- ISBN-13: 9780742504318
- Erscheinungsdatum: 28.06.2000
Sprache:
Englisch
Rezension zu „Museum Store Management “
This book fills a real void in museum professional literature. -- Doug Harvey, Museum of the Confederacy, Richmond, VA You have given a tremendous amount of useful information in a concise and friendly form. I do not think that anyone who reads this book and uses the information properly could not have a successful museum store. -- May Reed, Store Manager, Museum of the Confederacy, Richmond, VA
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