New Product Development For Dummies
(Sprache: Englisch)
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
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Produktinformationen zu „New Product Development For Dummies “
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
Klappentext zu „New Product Development For Dummies “
Anticipate the needs of your customers and launch your new product or service successfullyKnow the insider secrets, get your products to market, and make money!
Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.
* Develop your NPD strategy
*
Generate ideas forproducts and services
*
Understand what your customers really want
*
Keep projects on track
*
Have effective cross-functional teams
*
Collaborate with global partners
Inhaltsverzeichnis zu „New Product Development For Dummies “
Foreword.Introduction.
Part I: The Basics of New Product Development.
Chapter 1: It Takes a Company.
Chapter 2: What Are You Developing, and Why?
Chapter 3: Defining Your Product Strategy.
Part II: Charting the Ocean of Opportunity for New Products.
Chapter 4: What Do Your Customers Really Want?
Chapter 5: Turning Your Company into an Idea Factory.
Chapter 6: Picking Winners and Losing Losers.
Chapter 7: Making the Most of Technology.
Chapter 8: Focusing Your NPD Efforts.
Part III: Navigating the River of Product Development.
Chapter 9: One Foot in Front of the Other: The Product Development Process.
Chapter 10: Organizing the NPD Troops.
Chapter 11: Managing Your Corporation's NPD Resources.
Chapter 12: Using Reviews to Keep Projects on Track.
Chapter 13: Launching Products for Market Success.
Part IV: New Challenges in Product Development.
Chapter 14: Developing Products in the Digital Age.
Chapter 15: Product Development Goes Global.
Chapter 16: Choose Your Partner! Partners in Product Development.
Part V: The Part of Tens.
Chapter 17: Ten Ideas on Ways to Test Your New Products.
Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts.
Appendix: Business Case Outline.
Index.
Autoren-Porträt von Robin Karol, Beebe Nelson
Robin Karol worked on strategy development for business growth during her 23-year career at DuPont Company. Beebe Nelson helps companies learn from each other to become effective product developers.
Bibliographische Angaben
- Autoren: Robin Karol , Beebe Nelson
- 2007, 1. Auflage, 384 Seiten, Maße: 23,6 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470117702
- ISBN-13: 9780470117705
Sprache:
Englisch
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