New Product Development
An Empirical Approach to Study the Impact of Innovation Strategy, Organization Learning and Market Conditions
(Sprache: Englisch)
This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in...
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This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.
Klappentext zu „New Product Development “
This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.Inhaltsverzeichnis zu „New Product Development “
- Introduction- Basic conceptual model
- Research methodology
- Research analyses and findings
- Conclusions and recommendations
- Appendix
- Notes
- References
- Index.
Bibliographische Angaben
- Autoren: Sameer Kumar , Promma Phrommathed
- 2005, 200 Seiten, Maße: 17 x 25,7 cm, Gebunden, Englisch
- Verlag: Springer
- ISBN-10: 0387232710
- ISBN-13: 9780387232713
- Erscheinungsdatum: 27.01.2005
Sprache:
Englisch
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