Owner's Guide to the Small Business Website
What you need and how to get there - without paying the earth
(Sprache: Englisch)
All you need to know to create a really effective website that attracts customers and enhances your profits
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All you need to know to create a really effective website that attracts customers and enhances your profits
Klappentext zu „Owner's Guide to the Small Business Website “
Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes
- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards
Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Inhaltsverzeichnis zu „Owner's Guide to the Small Business Website “
0: Preface1: Understanding the importance of a good website
2: The growing importance of mobile-friendly websites
3: Understanding the legal requirements
4: Understanding domain names
5: Meeting your website designer/developer
6: Getting to know basic search engine optimization (SEO)
7: Understanding hosting
8: 'This site may harm your computer'
9: DIY websites - and avoiding pitfalls
10: You have your website - now what?
Appendix 1: Glossary of terms
Appendix 2: Useful references and links
Appendix 3: Sources and acknowledgements
0: Index
Bibliographische Angaben
- Autor: Lisa Spann
- 2014, 176 Seiten, Maße: 19,5 cm, Kartoniert (TB), Englisch
- Verlag: Constable & Robinson
- ISBN-10: 1845285212
- ISBN-13: 9781845285210
Sprache:
Englisch
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