People And Products
Consumer Behavior and Product Design
(Sprache: Englisch)
By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand...
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By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.
Bibliographische Angaben
- Autor: Allan J. Kimmel
- 2015, 1st ed., 304 Seiten, Maße: 23,6 cm, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1138812250
- ISBN-13: 9781138812253
Sprache:
Englisch
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