Perception of Physicians
A Qualitative Research
(Sprache: Englisch)
It is important to evaluate the positive and negative perceptions towards physicians in the branding studies of physicians and hospitals. In this book, the results of a qualitative study on the perception of the medical profession and physicians are shared.
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Produktinformationen zu „Perception of Physicians “
It is important to evaluate the positive and negative perceptions towards physicians in the branding studies of physicians and hospitals. In this book, the results of a qualitative study on the perception of the medical profession and physicians are shared.
Klappentext zu „Perception of Physicians “
A Papa Smurf or Superman...Spring or winter...Woman or man...Circle or triangle...All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an original work based on qualitative research. The author took a photo; here is a selfie opportunity for you. Do you want to know how patients see the physicians? This book offers clues about how physicians are perceived. If you want, you can have a look at the photo together with the author.
Inhaltsverzeichnis zu „Perception of Physicians “
Introduction - What Is a Physician? - The Emergence of Medicine - Physician Characteristics - Research
Autoren-Porträt von EDA YILMAZ ALARÇIN
Eda Yilmaz Alarçin teaches and researches in the areas of marketing and brand management in the Department of Health Management, Istanbul University-Cerrahpasa. She holds a PhD from Istanbul University Department of Economics. Her research interests also include healthcare marketing.
Bibliographische Angaben
- Autor: EDA YILMAZ ALARÇIN
- 2021, Neuausgabe, 78 Seiten, 27 Abbildungen, Maße: 12 x 17 cm, Kartoniert (TB), Englisch
- Verlag: Peter Lang Ltd. International Academic Publishers
- ISBN-10: 363184526X
- ISBN-13: 9783631845264
Sprache:
Englisch
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